Fergie collaborated with her fellow member of The Black Eyed Peas, will.i.am, on the clip's concept to make it more distinctive. She describes the concept as follows: "We're doing this androgynous-type thing where [my girls and I] go into a gentlemen's club and pull them into a bathroom and come back out in their clothes. They're going to be dressed up really dapper and looking really handsome."
For the video, which was filmed at the Woolwich Army Barracks in London, she brought in backup dancers who double as bodyguards, dressed like cholas — tough Mexican girls known for wearing dark lipstick and big hair — to make the clip "have a bit more edge, be very distinct, be very mixed."
Fergie based one of her outfits for the video on her family's crest and tartan, with some changes as she wanted it to be modernized. She also wears a tiara cocked to the side of her head to play off the royal name of her album, as well as the similarity between her real name (Stacy Ferguson) and that of the Duchess of York (Sarah Ferguson).
The video premiered on MTV on October 24, 2006 and premiered on Yahoo! Music on October 31, 2006. The music video was filmed in Hollywood, and directed by Fatima Robinson, who also directed the "My Humps" music video. will.i.am from The Black Eyed Peas also appears in the video, which features Fergie in a Willy Wonka-inspired factory, called "Fergieland" filled with various types of candy. The video starts with factory workers packaging boxes of "Fergalicious" candy. In the beginning of the video, Fergie sings in a field of candy canes with many other people wearing strange outfits. Throughout the video, she wears a tan and khaki girl scout outfit, sports a black one-piece swimsuit while lying in a pile of candy, works out in a colorful gym, sings in a room filled with lollipops and other candies while dressed like Shirley Temple, and pops out of a cake while wearing a tiny blue swimsuit with gems encrusted on the exterior. She then starts watching two women wrestle in ice cream before joining them at the end of the video.
The video premiered on MTV on February 5, 2007. The video is directed by Dave Meyers. It starts in 1994 with Fergie and Polow Da Don at a keg party in East Los Angeles before she was famous. The camera then rotates upward where it is present day and Fergie is lounging in the first class section of an Bombardier Global Express business jet, as the chorus suggests, "flying first class, up in the sky". The flight attendant is played by Freddy Rodriguez. She is seen watching the music video on her LG enV for The Black Eyed Peas "Pump It". Fergie then lands and enters a limo waiting for her where she goes with her friends to a drive thru at a fast food restaurant. This restaurant is most likely Taco Bell as the lyrics suggest, though the food package appears to bear Jack in the Box logos. The video at this point does a transition to the past where it is suggested Fergie came to this same restaurant with her friends before her glamorous life. The transition occurs as Fergie sings of the days when she had a Mustang. The limo transforms into a Mustang convertible. She and her friends are wearing clothes and have hairstyles similar to those of 1990s pop culture.
The video then goes back to present day where Fergie and Ludacris are shown shooting a movie called Glamorous, a throwback to Bonnie and Clyde. The two are shown holding Thompson submachine guns while being held up by police near a canyon, apparently for stealing money. Ludacris raps his verse to Fergie telling her all the expensive things he will buy for her. Fergie and Ludacris are then shown shooting down the cops, after which the movie shoot ends.
After the shoot Fergie proceeds to sit in a chair with her name on it, as people rush over to do her make up. While this is happening she thanks her fans for making her famous. Scenes of this are intercut with Fergie getting back on the plane she came on, while she flashes back to when she was a little girl, where her father warned her about the coldness of the showbiz industry. Fergie is then shown at the same kegger from earlier in the video, with Alfonso Ribeiro, Polow Da Don, apl.de.ap and Cypress Hill with B-Real with whom she clinks plastic glasses, followed with the plane she's on in the present day flying away into the sunset.
The music video began production on March 30, 2007. The video had a First Look on MTV's TRL on May 10, 2007 and has since peaked at #5 on May 24, 2007. The full video premiered on May 15 through the iTunes Store, debuting at number 97 and receieving a 4.5 average customer rating; the next day it climbed 76 positions and reached number 21 on the Top Music Videos. The third day it peaked at #3. Milo Ventimiglia of NBC's hit show Heroes plays Fergie's love interest
The video begins with Fergie getting out of her car and going inside a warehouse where she meets her band. Fergie is wearing a red shirt with what looks like overalls and a hat. She puts down her tamborine and the song begins. Meanwhile, she is seen singing next to her boyfriend (Milo Ventimiglia), who is sleeping. She is then wearing a green-striped top with matching underwear. She starts walking through the house, and is then watching herself and her boyfriend from a different point of view getting out of a car. They go into the house, and her boyfriend gets out a guitar and starts playing, while Fergie is singing. Later on, she sees her boyfriend with several guys, seemingly drug dealing, and it upsets her. Fergie then starts singing the chorus while she is taking her clothes off a clothes line and putting them into a suitcase. One of the shirts she takes down appears to say Candie's (Fergie is a current marketing icon for them). As the third verse begins, Fergie is walking around a warehouse singing while wearing a tan-grey dress. Towards the end of the verse, she is walking down the road in a different set of clothes.
It appears that in the video, there are several different sides of Fergie. There is one Fergie who is dressed in a green outfit, and another Fergie who is dressed in red with a hat. These two appear to be narrating the story, and explaining why she must go. Then there is a Fergie in the warehouse, who is wearing a dress, and who is singing about feelings for her boyfriend. Finally, there is a Fergie who is with her boyfriend, who we are led to believe is the one who is experiencing all this.
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